Billboards – Egon Van Herreweghe
Billboards is a site-specific installation that Egon Van Herreweghe created for the bar of Sphinx cinema in Ghent. It consisted of a large scale replica of a billboard showing in succession a series of fictitious film posters. The ads covered various film genres, exploring the corresponding imagery and vocabulary. To blur the line between reality and fiction Van Herreweghe used everyday life at the bar as a starting point for his film posters and asked both staff and customers to participate. The result rejects the idea of an autonomous object and can be seen as a continuous process, carried out on a collective level, that only reveals its full potential when the audience takes the time to work out all the clues.
Editions Menard N°8
2018, edition of 100
297 x 105 mm, 14 pages
Design by Lennart Van den Bossche
Billboards is a site-specific installation that Egon Van Herreweghe created for the bar of Sphinx cinema in Ghent. It consisted of a large scale replica of a billboard showing in succession a series of fictitious film posters. The ads covered various film genres, exploring the corresponding imagery and vocabulary. To blur the line between reality and fiction Van Herreweghe used everyday life at the bar as a starting point for his film posters and asked both staff and customers to participate. The result rejects the idea of an autonomous object and can be seen as a continuous process, carried out on a collective level, that only reveals its full potential when the audience takes the time to work out all the clues.
Editions Menard N°8
2018, edition of 100
297 x 105 mm, 14 pages
Design by Lennart Van den Bossche
Billboards is a site-specific installation that Egon Van Herreweghe created for the bar of Sphinx cinema in Ghent. It consisted of a large scale replica of a billboard showing in succession a series of fictitious film posters. The ads covered various film genres, exploring the corresponding imagery and vocabulary. To blur the line between reality and fiction Van Herreweghe used everyday life at the bar as a starting point for his film posters and asked both staff and customers to participate. The result rejects the idea of an autonomous object and can be seen as a continuous process, carried out on a collective level, that only reveals its full potential when the audience takes the time to work out all the clues.
Editions Menard N°8
2018, edition of 100
297 x 105 mm, 14 pages
Design by Lennart Van den Bossche